Mission To Save Sight Africa Foundation, a
non-governmental organisation has planned a movie project titled Avoidable Blunder as a tool to reach out
to Africans on certain major causes of avoidable blindness and visual
impairments, namely cataract glaucoma, childhood blindness, trachoma,
onchocerchissis and refractive errors.
The movie, which will be premiered across Africa with actors and
actresses from across cultural backgrounds, will focus on corrective
reformation since blindness as a health issue has been with humanity for a long
time.
Speaking on the project in Lagos, the founder of the organisation, Dr
(Mrs.) Oluwafunmike Ani, said with this educational-must watch movie, the right
to Sight Initiative of the World Health Organisation (WHO) and International
Agency for the Prevention of Blindness have taken a giant leap.
According to her, since blindness is often not a direct cause of death,
generations have down-played its significance hence it has been successfully
pushed to the back burner of disease control for such a long time.
Dr. Ani, who expressed worries over the high rate of blindness in the
African continent, said the multi-million naira film project, which comes on
stream in three months’ time, will remove ignorance, promote, educate and
inform the African masses about blindness as well as encourage industry,
creativity and research activities on blindness.
To
ensure the realisation of the film’s objective, she said the foundation has
enlisted Meljenstin Nigeria Limited, a renowned Public Relations Consultants,
to help recruit a reputable film producer, director, and A-rated African
artists, as well as strategic communication and attract brand values for the
project.
The
director of the movie project, Mr Okechukwu Ifeanyi, who has more than 50 films
to his credit remarked the film will be subtitled in different African
languages to engender greater appeal as well as feature some notable African
actors and actresses. He said the film would be produced by one of the nation’s
experienced producers, Mr. Steve Eboh.
Managing Director and CEO of Meljenstin, Mrs. Chibuzor Patrick, called
on corporate bodies to utilise the opportunity of the film to brand themselves
with the project and expose the careless ways Africans treat their eyes, the
consequences and solutions.
She assured that corporate bodies would certainly benefit with the
highest level of branding visibility for participating on the laudable project.