Tuesday, May 31, 2011

Lagos hosts workshop on Out-of-Home business


All is now set for a two–day intensive and interactive workshop on modern strategies for Effective Marketing and Selling the Out – of – Home Media for senior management team. The workshop is scheduled for June 2 and 3 at the Whispering Palms Beach, Badagry, Lagos State.

According to the organisers, Daniels Phritnol Nigeria Limited, the workshop aims at exposing participants to relevant strategies that will ultimately help to significantly improve the marketing/selling approaches of Out-of-Home media firms; expose participants to the major barriers that hinder effective marketing / selling of Out – of - Home media, and to guide them to discover how to overcome such barriers as well as help participants discover the basic principles that will always serve as useful guide in driving the strategic marketing focus of their firms.

The workshop will be facilitated by seasoned marketing experts such as Chris Doghudje, Chief Executive, Zus Bureau and immediate past Chairman of Advertising Practitioners Council of Nigeria (APCON) and Dr. Josef Bel – Molokwu, Former Registrar/Chief Executive, APCON and member of Faculty, Lagos Business School, Pan-African University and ESUT Business School; Chris Ogbechie, member of Faculty, Lagos Business School and Chido Nwakanma, CEO Blueflower Limited/Vice-President, Public Relations Consultancy Association of Nigeria (PRCAN).

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