ACCESS Bank Plc has launched an interactive financial literacy campaign for kids, parents and educators in partnership with Nickelodeon, a global family entertainment brand.
Tagged Access Early Savers Financial Literacy for Kids, the campaign targets kids within the age bracket of 4 and 9 years.
Designed to educate kids on the basics of finance, the campaign employs a multidimensional approach in teaching the principles and value of money to the young children, thereby inculcating strong virtues of hard work, honesty and diligence as well as the habits of savings.
The product avails children the liberty of being financially empowered, thereby giving a greater chance of securing their future.
In his opening remarks, the Group Deputy Managing Director of Access Bank Plc, Herbert Wigwe said, “The core component of the campaign is a series of interactive lessons conceived by the bank, and designed by Nickelodeon with input from education experts in South Africa, United Kingdom and Nigeria, which explore financial topics in an engaging and age-appropriate way, covering subjects such as; The Value and History of Money, Money Around the World, Earning, Saving, Spending and Sharing.”
The initiative, he asserted, is part of the bank’s contribution to the development of a sustainable Nigerian society/economy by educating young children about finance with a view to enable them make sound money-related decisions as they grow up. With this exposure to basic financial principles, the target public will impact the Nigerian economy positively.
The launch attracted high profile audience including the wife of Lagos State governor, Mrs. Abimbola Fashola, as the special guest of honour. In her remarks, she said, “I want to commend this noble initiative by Access Bank Plc and Nickelodeon which seeks to promote financial knowledge amongst our children from an early stage and teach them a healthy respect for the value of money, and encourage them to make sensible provision for their future.”
Senior Vice President & Managing Director, MTV Networks Africa, Alex Okosi, representing Nickelodeon said “Dora the Explorer has had a positive and indelible impact on millions of boys and girls around the world and especially in Nigeria. We are proud to be partnering with Access Bank in this effort, and are thrilled that Dora will be going on this exciting new adventure with parents and children across Nigeria to help them prepare for their financial future."