TO appreciate the contributions of
sports-loving brands to the development of sports in Nigeria, Sports Brands
Nigeria Awards (SBNA) has concluded arrangements to host its first edition of
the awards.
According to the Chief Executive Officer
of SBNA, Ojeikere Aikhoje, the award, which is the first of its kind in the
country, is meant to boost the efforts of individuals and corporate
organisations in revamping the economy and the nation at large.
“We’re excited that it’s the first of its kind in
Nigeria,” he said. “SBNA is a broad range of sports-related endeavours; this is
the first opportunity to celebrate business achievements in sports.
“Over the years, brands have done a lot to boost the
sports industry without getting the desired recognition. This award will ensure
that deserving sports brands are celebrated. It’s all about celebrating the
impact of leading brands in the business of sports.”
The award scheduled for July15 at the Sheraton Hotels
& Towers, Ikeja, Lagos, will be in 14 categories. The Governor of Ondo
State, Dr. Olusegun Mimiko, First Bank Nigeria Plc, Shell Nigeria, Proprietor
of ABS FC, Senator Bukola Saraki, Chairman of Dolphins Basketball Club, Wale
Aboderin, and Publisher of Complete Sports, Dr. Sunny Obazu-Ojeagbase, among
others, will be honoured at the event.
The role of sports brands in the development and
evolution of sports on and off the field has been widely ignored, especially in
West Africa. Nigerian former International, Victor Ikpeba, said: “I’m convinced
that the Sports Brands Nigeria Awards has come at the right time; this will
boost Nigeria’s sports industry.
“With the emergence of SBNA as the major player
responsible for acknowledging the special efforts in the industry, one can only
hope that this will be the end to one unfortunate trend.”
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