An integrated marketing communications outlet, Bluebird Communications Limited, has won the advertising account of Multi-Trex Integrated Foods Plc. The win, after a competitive pitch involving notable agencies, is coming on the heels of securing yet another blue-chip account, Skye Bank.
The privilege of assisting the aggressive launch of Multi-Trex’s assorted consumer brands with impressive advertising underscored Bluebird’s meteoric rise in the industry and its enviable track record of developing consumer-led and award winning and innovative campaigns for leading brands in diverse business sectors within and outside the country.
The feat is expected to fast track Bluebird’s objective of becoming far more active in the Fast Moving Consumer Goods (FMCG) sector of the manufacturing industry. The management of Multi-Trex has expressed full confidence in the ability of Bluebird to effectively launch its full range of 100 per cent cocoa based products into the competitive market.
Kayode Ebatamehi, General Manager of the Agency remarked that the Company was excited about winning the Multi-Trex and Skye Bank accounts, because they “will definitely offer opportunity to make bold statements about the premium that the Agency places on developing innovative and effective advertising.”The ad agency commenced business about 16 years ago and is peopled by young and dynamic professionals.