Members of Electronic Media Content Owners Association of Nigeria (EMCOAN), recently paid the Advertising Practitioners Council of Nigeria (APCON) a cutesy call to register its grievances over what the body tagged shabbily treatment by some stakeholders in the advertising industry.
Their grouses were mainly with the Radio/TV stations that have allegedly frustrated them by making their members to produce programmes and pay for the programme, which the stations use to entertain their customers. EMCOAN President, Mr. Wale Adenuga who led the delegation therefore appealed to APCON to support in changing what he called anomalies in how stations denigrate and frustrate them in the practice of a profession they love passionately. Continuing, Adenuga said only a conducive environment could give birth to their aspirations of establishing a formidable broadcast industry where cultures, traditions and social values are upheld and showcased to the benefit of the Nigerian viewers.
He however assured the APCON Registrar, Alhaji Garba Bello Kankarofi, that they were determined to tackle the current situation where media monitoring agencies dish out erroneous reports, while decrying also the hostility meted out to them by advertising agencies and media owners in Nigeria.
In response, Bello Kankarofi, told the group that what they pointed out were issues he was conversant with in his days as a broadcaster before his elevation few years ago as chief executive of APCON. He pledged to use his experiences to advance the course of EMCOAN in the APCON Governing Council and the new APCON Committee on Advertising Practice Reforms (ACAPR), whose mandate is to stimulate best practices in advertising. Kankarofi however expressed hope that all their misgivings would addressed as media ownership is changing and he believes that the emerging scenario will definitely change the relationship between independent producers, media owners as well as advertising agencies.
He seized the opportunity to present copies of the Nigerian Code of Advertising Practice and Sales Promotion and the Nigerian Advertising Laws, Rules and Regulations to them. Urging them to encourage their members to be registered with APCON since the law specifies that no one should practice advertising for gain unless he/she is registered with the regulatory body.