Monday, July 25, 2011

Breeze… propagating investment culture through Nollywood


As part of activities towards celebrating its 50th anniversary, the Security and Exchange Commission (SEC) has packaged of a movie billed for release in October 2011, which on educate Nigerians on why they should develop an investing culture.

Directed by Kunle Afolayan, titled Breeze after the eponymous heroine, is a feature–length comedy that communicates with Nigerian public, encouraging and educating them on financial planning, investment option and the danger of profligate spending.

Director–General of SEC, Arunma Oteh, at the briefing on Tuesday in Lagos said, her agency’s collaboration is to reach out to the general pubic using a medium that has long been popular with Nigerians both at home and abroad. “SEC’s collaboration with Nollywood is the first time a public institution will use Nigeria’s far reaching movie industry to spread a message formally,” he said.

The movie is centered on a popular, loving, hilarious and extravagant character, Grace nicknamed Breeze, who believes in self, skin and beautiful investment. She lives the good life and has a spouse who dotes on her and spoils her completely. The character has a good intention and quite intelligent just completely misdirected.

She has a best friend, Bridget; they share a birthday and have been best of friends since primary school. Bridget is sensible and hardworking but has a more ordinary life. She is a single mother of twin for a man who denied responsibility of her pregnancy. She works in professional job and is the sole career for the boy. She believes in the value of investing.

A major incident occurs in the sudden death of Grace’s husband leaving her to fend for herself and her family. With no job experience whatsoever and no income; life becomes tough. The rest of the story revolves around Grace’s acceptance of her new situation and coping with the difficulties life has thrown at her through humour and determination.

The key message in the movie is how important it is to invest instead of spending lavishly. It stars Ayo Adesanya, Yemi Solade, Edmond Enaibe, Hafiz Oyetoro, Joan Agabi, Chioma Chukwuka and Janet Odogwu.

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