Monday, July 25, 2011

Sony introduces internet Television in Nigeria


As communication is gradually converging, Sony Gulf, has introduced 20 internet enabled Sony BRAVIA television models into the Nigerian market.

According to the Managing Director, Sony Gulf, Osamu Miura, during the unveiling at the weekend said BRAVIA Televisions features latest LCD/LED, 3D & internet technologies, VAIO laptops, Cyber-shot digital still cameras, and Handycam camcorders are some of the categories that are performing extremely well in this region.

Miura said the products is aimed at redefining home entertainment to meet the needs of today’s contemporary and savvy consumer because the 2011 BRAVIA LCD/LED TV series offers smarter, sophisticated and more social entertainment that redefines the television experience.

“First there was the television that was a mere display device for passive viewing, then came the internet which was personal and interactive, and revolutionised the way people communicated. And now, we cannot imagine life without the internet. Today, we introduce the new Sony Internet TV that combines the joys of watching high quality HD and 3D content, with the leisure of accessing the internet and social networking sites, along with a seamless connectivity with various devices such as mobile phones, the PlayStation 3 and Blu-ray disc players.”

He stressed that there has been a surge in the growth and popularity of social networking sites in Africa, with over 3 million Facebook users in Nigeria. “For Sony, these numbers are very encouraging as we aggressively execute our strategy to become the leading provider of networked entertainment. Consumers will now be able to enjoy a broader range of internet entertainment services from Sony and others, well beyond the standard video offerings provided by cable and satellite programming.”

Africa and the Middle East, according to the Sony boss are extremely important markets for the company because of the number of emerging markets with high potential, these include Nigeria, Morocco, Algeria, Egypt, Kenya, Pakistan and Angola. It is also a good market for high value, latest technology and products and a market that has displayed consistent double-digit growth over the years. To this end, the company has budgeted approximately US$ 70 million for marketing its products in the Middle East and Africa region.

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