TO appreciate the contributions of sports-loving brands to the development of sports in Nigeria, Sports Brands Nigeria Awards (SBNA) has concluded arrangements to host its first edition of the awards.
According to the Chief Executive Officer of SBNA, Ojeikere Aikhoje, the award, which is the first of its kind in the country, is meant to boost the efforts of individuals and corporate organisations in revamping the economy and the nation at large.
“We’re excited that it’s the first of its kind in Nigeria,” he said. “SBNA is a broad range of sports-related endeavours; this is the first opportunity to celebrate business achievements in sports.
“Over the years, brands have done a lot to boost the sports industry without getting the desired recognition. This award will ensure that deserving sports brands are celebrated. It’s all about celebrating the impact of leading brands in the business of sports.”
The award scheduled for July15 at the Sheraton Hotels & Towers, Ikeja, Lagos, will be in 14 categories. The Governor of Ondo State, Dr. Olusegun Mimiko, First Bank Nigeria Plc, Shell Nigeria, Proprietor of ABS FC, Senator Bukola Saraki, Chairman of Dolphins Basketball Club, Wale Aboderin, and Publisher of Complete Sports, Dr. Sunny Obazu-Ojeagbase, among others, will be honoured at the event.
The role of sports brands in the development and evolution of sports on and off the field has been widely ignored, especially in West Africa. Nigerian former International, Victor Ikpeba, said: “I’m convinced that the Sports Brands Nigeria Awards has come at the right time; this will boost Nigeria’s sports industry.
“With the emergence of SBNA as the major player responsible for acknowledging the special efforts in the industry, one can only hope that this will be the end to one unfortunate trend.”